DISCOVER YOUR WEB MARKET FROM THE INSIDE OUT

For you really to see web marketing in a different light I first need certainly to introduce a brand new picture of the internet, and then the different comprehension of web marketing can emerge. Following that introduction this short article can then talk about what is important about social networking, along with beliefs and values, as they pertain to locate engines and web marketing.

In the mid 90's plenty of media pundits were wanting to say what the empire market link on the Internet, and more specifically the internet, was about - but nobody really knew. Some compared it to television and some compared it to newspapers and others said it was most like calling since it behaved like a one-to- one communication media.

It appeared as if television due to the screen similarity, and it appeared as if newspapers due to the text content, and it acted like a phone conversation in how it behaved as a one-to- one communication media.

Most of these different metaphors missed the primary difference that the internet brought into being and that has been the search engine. Without an empire market mirror search engine the internet will be as useless as a library without index cards. It would be a tangled mess of invisible and unsorted web sites, and the great pool of information would largely be invisible.

Search engines ground the internet into a workable reality through the written word whenever a search is conducted, and then search engines became the eyes of web users for finding their way around in the depths and darkness of billions of web pages.

Search engines give us social networking

In the same way that you and I search for information others search for other folks and find their groups to belong to. Just since the search engines make finding specific information a reality they also allow it to be feasible for groups to form and for people to obtain the group they've affinity with.

Just how do people see their groups? Just how do they search? And why do we must know how this works to be able to develop a website marketing strategy?

Deep Pockets

If your business has deep pockets then you should use contemporary marketing research methods by conducting expensive testing with market research firms. But imagine if you don't have deep pockets? And imagine if your market is anonymous like the internet market is? What options have you got?

When you are probably aware, a website market doesn't provide you with demographic data to help you target a market. Until a visitor to your internet site has decided to contact you they remain anonymous and you may not know anything about them in terms of marketing information. How might you even conduct a proper test if you may not have any boundaries to work within?

Your online market is definitely an intangible, yet very real market. Your internet site is merely on a fishing expedition with your keyword signals that you will be using for bait. What does your market feast upon and what should your keywords be?

Who is your market and where are they?

Are you going to throw your line in to the big pond with your entire competition and fish with popular keywords for bait? You've to wonder if your market is actually in the big pond, especially if you are buying niche market. How can you possibly find your market without very deep pockets? And what if you're fishing in the incorrect pond with the incorrect bait?

Perhaps, with the full time and experience, you will find out which pond to fish in and what keywords your market feeds on, but this may take years of gathering information and hours of analysis. And even then you can still be guessing.

Turn the focus inward

Up to now I've asked external questions and the answers you'd get back are not the answers you want to hear. What keywords to utilize? Where to locate your market? Who're they and where are they? The answers are typical the same... more testing and keyword research.

What if you turned the questions inward instead? What if you asked questions you already have the answers for? Suppose you asked yourself that which you value the most about your business? What is your attitude toward your market? What gives you the best sense of reward in running your business?

Answer those questions and you've got the beginnings of an advertising strategy to send signals to your market - and let them find you.

Online, this makes finding your market easier than by using demographics as the search engines do the task for you. For the ones that have difficulty leaving factual data behind they may use demographic keywords and try to signal income levels, as an example, but your business values will cover more ground and work better.

Why do values work on the internet?

Online people see their groups. News Groups were one of many first social support systems a long time before they were called social support systems, and people found their groups by the values they shared. The same does work for Facebook, MySpace and YouTube. Add to this list other web connections like blogs and article sources and you see that the internet is really a unique media for sharing values.

If you like to advertise yourself in true fashion to who you are you then would need to look on the inside of who you are and the values you hold. This sounds easier than it's, and yet it is focused on integrity in marketing. In either method you need to play with psychological values, or you need to hire an advertising shrink to sort it out for you.

You can see why most web marketers are sticking with the demographic design of marketing since it feels more tangible even though the web as a moderate is anything but tangible.